On August 11, 1991, the network introduced another flagship brand, the Nicktoons: original animated productions created specifically for the network. On January 4, 1988, Nickelodeon launched Nick Jr., a weekday-morning block aimed at preschool children. Throughout its history, Nickelodeon has introduced sister channels and themed programming blocks. QUBE’s owner, Warner-Amex Satellite Entertainment, eventually sold Nickelodeon, along with its sister networks MTV and VH1, to Viacom in 1986. The network was initially commercial-free and remained without advertising until 1984. The channel, now named Nickelodeon, launched to a new countrywide audience on April 1, 1979, with Pinwheel as its inaugural program.
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Pinwheel performed well with QUBE subscribers, and Horner sought to expand her program into a full channel on national television. QUBE’s Channel C-3 aired Pinwheel, an educational show developed by Vivian Horner. The channel was first tested in 1977 as part of QUBE, an early cable television system broadcast locally in Columbus, Ohio. The network’s programming is primarily aimed at children and teenagers aged 2–17, while some of its program blocks target a broader family audience.
It is owned by ViacomCBS through its domestic networks division and its Nickelodeon Networks division.
Nickelodeon (often shortened to Nick) is an American pay television channel which was first tested on December 1, 1977, before nationally launching on Apas the first cable channel for children.